A total of 62 social media entries were received from six districts of Manipur across five platforms—Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Out of the total entries:
- 21 were videos/reels
- 38 were image-based submissions
- 3 entries contained broken URLs and could not be accessed; hence, they were rejected from evaluation
Final Scoring Criteria
To ensure a transparent, systematic, and objective evaluation, the final scoring of shortlisted participants was carried out based on the weighted criteria prescribed by DoLR, as detailed below:
Criteria | Weightage | Scoring |
Reach (Views) | 45% | Ranking/normalization of views |
Engagement | 25% | Total number of likes, shares, |
Relevance to Theme | 10% | Judges’ score (0–10) |
Creativity & Originality | 10% | Judges’ score (0–10) |
Visual & Technical Quality | 10% | Judges’ score (0–10) |
Selection of Winners
The selection process was carried out by an Internal Selection Committee comprising the CEO, Technical Expert, Programmer, and Administrative Officer of SLNA, ensuring due diligence and adherence to prescribed guidelines.
Video/Reels Category Evaluation
Out of the 21 video/reel submissions, 16 participants who achieved 250 views and above were shortlisted for the final screening stage. As the competition primarily focuses on social media outreach and public engagement, a minimum threshold of 250 views was considered an appropriate benchmark to ensure that the content has reached and engaged a meaningful audience.
Based on the above evaluation framework, 4 participants were selected under the following categories:
i) Water Harvesting Structures (WHS) – PMKSY WDC 2.0 – 2 Nos.
ii) WHS – Other Watershed Schemes – 1 No.
iii) Agriculture/Horticulture & Plantation under WDC 2.0 – 1 No.
Image Category Evaluation
Out of the 38 image submissions, measures were taken to avoid duplication and multiple prize allocation. Participants who were already selected in the Video/Reel category were excluded from the Image category evaluation.
Further, a minimum threshold score of 40 was established as a reasonable benchmark to ensure that selected entries demonstrate adequate reach, engagement, and content quality.